Meet Our Social Media Manager


Meet Our Social Media Manager


Read our interview with Social Media Manager, Jennifer Lagemann. Tell us about your background in caregiving and the career path that led you toward caregiving. 

Jennifer: I took care of my grandmother when I was a young adult, and it really shaped my tactics as a caregiver. Most people become caregivers as adults, sometimes even after having kids. I believe that my naïveté was an asset in acknowledging my grandmother’s reality when she had episodes of forgetfulness and frustration. 

When she passed away, I wasn’t really sure what to do with myself. I thought I would start with what I knew, and that was caregiving. I worked as a caregiver for a local home care agency and got promoted to work in the office because I needed steady hours. I enjoy working with caregivers and seeing the outcomes in satisfied clients. Caregiving came very naturally to me, and I take pride in helping to make that person’s day better. What inspired you to be a social media manager?

Jennifer: I truly believe in the power of the written word. At one point in time, I wanted to be a forensic linguist, analyzing word patterns and local dialects. I’m still curious about it. 

As a member of Gen-Z, having a smartphone in high school made becoming a social media manager a natural fit, but the question became where. When I saw this position for, I leapt at the opportunity. 

I have the opportunity to interact with organizations and individuals creating large-scale changes to the caregiving and senior care industries. It’s exciting and motivating to see what other people are doing, and it inspires me every day. What are some important caregiving issues that you hope to tackle through your work at

Jennifer: There are some particular challenges within caregiving that I find difficult to swallow and hope to change over the course of my time here. 

Caregivers are in short supply in terms of paid caregiving work, and through positive messaging and enlightenment on the senior care industry, I hope to inspire others to choose a career in senior care to ensure that all seniors have an equal opportunity to be cared for by qualified and compassionate caregivers. 

I also hope to shed a light on the power of words. Ageism is very real in 2021, as sad as it is to say, but I believe that with the many movements for social change that we’ve seen, I’m confident that it can be tackled. When using “senior” versus “older adult” it may impact people differently. What is your vision for the future of our website and community, and how it will impact future caregivers?

Jennifer: I envision becoming a go-to hub for everything caregiving-related. From the day you hear about a loved one’s diagnosis, through the aftercare and grief, I would love to see viewers stick with us for that journey. It’s so sacred and impermanent. 

The content that creates is very robust and salient, and I see that trend only improving with time. I foresee us going in a more creative direction which allows for more audience participation and engagement, seeing caregiver creations, and hearing stories from caregivers. What is a quote that you are reminded of that inspires you and your work?

Jennifer: I was reading a piece from The Caregiving Space by Cori Carl, and she said, “The ways care work is so often done in secret does something to us.” It did something to me too. 

Caregivers often note feeling invisible, in addition to not being rewarded, recognized, or compensated for their work. I am constantly thinking about how to uplift and amplify the voices of caregivers. Whether it’s retweeting a post about someone’s tough day, or a caregiving win, it’s important to lay it all out. And that helps me get through every day. 

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