Tell Us: What Would You Like Ad Agencies to Know?


Tell Us: What Would You Like Ad Agencies to Know?

dependent-441408_640We’re celebrating you during November, which is National Family Caregivers Month.

As we close out the month, let’s talk about what you’d like organizations and communities to know about what you do.

We started with the health care system, then moved to your family and your house of worship and retail stores and your community and your employer. Today, let's talk about ad agencies who create those ads trying to sell us a product or service.

What would you like ad agencies who create ads for caregiving services to know about family caregivers? What do you want to see in an ad? What would an ad include that would make you consider purchasing that product or service? What's a turn-off in an ad for a product or service?

Share your thoughts in our comments section, below.

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To add to what Sharon said: stop using stock photos in assisted living (and other care facility) brochures! Because the \"models\" in the brochures were dressed & made-up even better than the Golden Girls, my mother absolutely refused to consider moving to one. She didn't want to have to get \"all dressed up\" just to go to the dining hall every day. As a result, she spent her last years stuck at home, lonely and bored to tears. Prior to her illness she was very social and was an amazing artist. Dad did his best to take care of her, but that also took a toll on him. He was also very social, and became quite house-bound taking care of her. After she passed, it took us three years to finally get him to move into an assisted living facility (after a hospital stay and lengthy rehab stay - he didn't have much choice in moving into assisted living). And guess what? He quickly made friends and enjoyed having things to do. And, he even commented multiple times that he was surprised that it was ok for him to wear his jeans and golf shirts, or even sweatpants and a tshirt if that was what he felt like wearing on a given day. Good grief!


I saw an ad on the TV last week with this tag line: \"Dad Made Us Promise We'd Keep Mom at Home\". It makes mad just typing it! I can barely type it! We have enough guilt--we don't need more guilt when we can't keep Mom at home any longer. \r\n\r\nHonestly, just tell us that you'll do your best to help us do our best. That's it.


I'd like to see less of the same stereotypes that are cliche for care giving adds - for example less of the happy old (generally white female) person with the middle aged suburban daughter from the bridge club with a maroon sweater and glasses smiling in a cool comforting manner patting grandma reassuringly on the shoulders- - ad agencies should show more diverse families with factual content regarding specific caring concerns (insurance, meds, caregiving services). I'd like to see a reflection of myself - an early 40 year old urban/cosmo corporate working caregiver well educated who wants data, facts, efficiency and good outcomes - (no bs is acceptable in the care of my elder, which is often hidden by the flowery surfaces of many elder care organizations). I'd like to see more data and content in adds other than the rosy, \"your senior will love this\" - - I'd like less fluff, more content, more diversity (cultural, ethnic, income, age, situational).


Stop portraying the caree as an active, 55 year old adult, doing yoga in the assisted living fully equipped gym. Show some wheelchairs and walkers, that is reality. If someone can get down on the floor for yoga, they don't need assistance with activities of daily living.